Credit: Supply Side Global
Natural colors have been on our scope and we are going to see what is new in the industry, so we can help our brand and manufacturing partners in the best way at Chapter Foods.
If you are looking especially for red, blue and purple solutions (Anthocyanin/natural red and spirulina), Chapter Foods might be the answer. We have great partners who can supply these colors on any scale at the best prices.
So, if you are in the gummies, beverages, nutraceuticals, supplements, bakery or any other niche that we don’t even know about, let’s meet there and talk about how we can work together!
Artificial Dye Manufacturers Sue to Strike Down West Virginia’s Dye Bans
Credit: Walmart
They certainly have the right to sue, but this shift to natural colors is not solely the result of the new MAHA rules.
If you look at what Walmart executives said last week after announcing their decision to remove synthetic dyes and more than 30 other ingredients from their private label products, you’ll see that it was in response to consumer demand.
A 2025 customer survey by them found that 62% of Walmart shoppers wanted more transparency around what was in their food, and 54% said they reviewed food ingredients.
The timing of the announcement is no coincidence; it has significant PR value. However, the important thing is that many consumers are already trying to avoid buying products made with artificial dyes.
Not to mention that their bettergoods line made $500 million in the first year.
We have some great news to announce on this topic in the coming weeks.
That’s it for this week.
If you’re building something in CPG and need the right supplier or co-manufacturer to make it happen, Chapter Foods can help. We match brands, brokers, distributors and retailers with partners who are ready to move.
And if you’re a manufacturer looking to unlock new business or source higher-quality ingredients, we’re your direct line to the right buyers and better suppliers.
Can Koyuncu, Co-Founder & CMO